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Titleist Introduces New Vokey Design SM8 Wedges

One Giant Shift Forward in Wedge Performance

Ray Campbell by Ray Campbell
June 17, 2020
in Equipment
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Master Craftsman Bob Vokey’s relentless mission to design and craft better performing, better feeling wedges has reached a new height of innovation with the introduction of his Vokey Design SM8 models, the most accurate and forgiving Vokey wedges yet.

The groundbreaking Progressive Center of Gravity (CG) design concept that originated with Vokey Design SM6, and was refined with SM7, has experienced one giant shift forward in the new SM8. By moving the CG forward, to a position that actually hovers in front of the wedge face, Vokey and his R&D team have produced a wedge that wants to square every time. The result is improved distance and trajectory control, better feel and increased stability for more consistent results.

These advancements – enhanced by Bob’s six tour-proven sole grinds for precision fitting, and 100% inspected Spin Milled grooves for maximum spin – have already made Vokey SM8 the most played wedge model on the PGA Tour, continuing Vokey’s historic run as the #1 wedge on tour since 2004 and counting. In golf shops beginning March 6, Vokey SM8 wedges are available in four finishes – Tour Chrome, Brushed Steel and Jet Black, plus the tour-preferred Raw finish (custom order only).

SM8 PERFORMANCE AND TECHNOLOGY

Great wedge play comes from distance control, shot versatility and spin. Bob Vokey and team have designed SM8 to improve performance in all three areas through the following key innovations:

  • Reimagined Progressive CG: Vokey’s Progressive CG design philosophy aligns the center of gravity with the impact position – lower in the low lofts, higher in the high lofts – for better trajectory and distance control. SM8 takes the next innovative leap, pushing the CG forward while maintaining the vertical CG position to create a more consistent, better-feeling strike. To achieve this, Voke’s team lengthened the hosels and counterbalanced that weight with high-density tungsten low in the toe. This high, forward CG position boosts MOI (up to a +7% increase in the higher lofts) producing a more solid feel, improved ball flight and a club face that simply wants to square up at impact for more consistent results.
“When Kevin Tassistro (Director of Wedge R&D) brings me new prototypes, he knows I won’t have feedback until I’ve watched tour players hit them,” Bob Vokey said. “The proof is in their results and their reactions. That’s been my validation process from day one.”

“The first time I had guys hit SM8 was on the range at Riviera,” Vokey said. “I always listen to the sound they’re making at impact, and it was phenomenal. ‘Solid but soft’ was how they described it. They loved it. That means they’re getting the proper feedback that you need to execute every type of wedge shot, whether you’re in the fairway, in a bunker or around the green. They also talked a lot about the flight. It’s in a better window, it’s more consistent, and they have more control of it. Overall, guys just kept telling me how easy it was to hit every type of shot they wanted to hit. They just felt like they were getting more of out of the wedge – and that’s because Kevin and his team were able to push that CG forward out in front of the face, to a place we never would have imagined 20 years ago.”

To read complete article, visit titleist.com.

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